What Is Gwyneth Paltrow's Net Worth and GOOP Income?

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Trust us: You're not prepared for this number.

Might be time to take Beyoncé’s advice and release your job/get into a new line of work, because the wellness industry is blowing up. And after you see Gwyneth Paltrow’s net worth, you’ll want to get in on this vagina candle action.

Thanks to both her successful career as an actor and her pivot to all things Goop, Paltrow is worth hundreds of millions of dollars. And now she’s out here casually guest joining the cast of Shark Tank, which is going to put even more money in her (presumably organic linen) pocket.

Here’s a breakdown of what’s lurking in her bank account because, turns out, if you sell enough 24-karat gold dildos and yoni eggs, you get rich!

Turns out the Sharks make a pretty good salary. Variety reported back in 2016 that they were taking home $50,000 per episode, and there are about 24 or 25 episodes a season. Paltrow's rate is probably slightly higher than $50K because this salary info is several years old. Plus, don’t forget that she stands to make money from anything she invests in and decides to sell on Goop! And speaking of…

Despite being the subject of some controversy and mocking, Paltrow’s lifestyle brand Goop keeps on keeping on. “People initially were like, ‘This is nuts,’” Gwyneth told CEO magazine in 2021. “They thought I was insane and were up in arms. Now look: It’s a billions of dollars market. I don’t care about the haters. They are irrelevant to me. It’s like Brené Brown says: ‘I’m not making this work for people who aren’t in the arena.’ Haters don’t mean anything because they are not my people.”

And aside from the success of viral products like this candle, people apparently love Goop’s supplements: They sold more than $100,000 worth of product on launch day, according to Fast Company.

Meanwhile, Celebrity Net Worth reports that Goop raised $50 million in Series C funding in March 2019, which took the brand’s valuation to $250 million. It put Paltrow’s personal stake at about 30 percent, which ends up being around $75 million before taxes.

Paltrow’s Oscar-winning performance in Shakespeare in Love earned her $750,000, according to Celebrity Net Worth, while she took home $10 million for View From the Top. Meanwhile, her Iron Man salary is unknown, but Marvel stars tend to make millions …although Paltrow did have a pay discrepancy with her costar, Robert Downey Jr.

In addition to the massive success of Goop and her profitable work in the film industry, Paltrow has authored books, invested in real estate, and worked with brands. All of which puts her net worth at a sky-high $200 million, according to Celebrity Net Worth.

Some particularly lucrative years? In 2014, Forbes reported that Paltrow earned $19 million thanks to Iron Man 3 plus endorsement deals with major brands like Max Factor and Hugo Boss. And in 2015, she earned another reported $9 million. Of course, she’s acting less nowadays, and in 2020 even talked about stepping aside from the business of acting, saying, “Part of the shine of acting wore off ... It's just not who I am.”

Mehera Bonner is a celebrity and entertainment news writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm, She was previously entertainment editor at Marie Claire and has covered pop culture for over a decade.

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